the crowd, to create an image and complement an outfit in the same way as a bag or belt might...With UV protection, many of our range can be used as either an umbrella or parasol – protection come rain or shine! We saw the need for something new, something to get you noticed – that ‘Wow’ factor. Finally, we looked at the existing technology. The problem with conventional umbrella designs – one gust of wind, the umbrella is blown inside out, the spokes break and the umbrella is ruined.
The ‘Witch’ and ‘Kiss’ umbrellas were conceived, designed and created to add another dimension to the umbrella market.
We looked at the existing market and found that something new was needed. Our market research indicated that the trend is changing from an umbrella being a one-off practical necessity. Consumers are increasingly seeing umbrellas and parasols as stylish fashion accessories – something to stand out from
We recognise the need to keep up to date with the latest fashion trends, so we have a dedicated team of graphic designers constantly looking for exciting new patterns, colours and graphics. With over 20 graphic designs already in place, we are willing and able to work with retailers to customise the product in line with the latest fashion trends.
Our CompanyA division of Rob McAlister Ltd, our company is built on the principles of making quality products and providing reliable service. Our diversified product range continues to grow by following trends, improving our standard products, and listening to the customer. Our unique service has established our place in this industry. This allows us to make a distinctive and substantial impact for our clients. We specialise in the design and marketing of revolutionary new lifestyle products and pride ourselves on our ability to move with the times, to adapt quickly and efficiently to today’s ever-changing markets.
WITCH TM, KISS TM and Double-Dome TM technology are trade marks of
ROB MCALISTER LTD